Authorised Indian Representative & Importer Roles — Compliance FAQ
FAQ on India-facing compliance roles for foreign brands: who holds what, document custody, and marketplace accountability.

Authorised Indian Representative & Importer Roles — Compliance FAQ
Foreign brands stumble when nobody in India owns the compliance mailbox. This FAQ clarifies role design at a practical level.
Why this matters for your SKU
Focus: Foreign brands selling into India Typical standard / scheme angle: Scheme-specific applicant / AIR structures Topic cluster: Importing into India
Teams that skip early scoping usually pay twice — once in failed lab weeks, and again in missed purchase-order windows.
Practical checklist
- Decide applicant vs local representative early
- Put evidence custody in the contract with ODMs
- Give marketplaces a single compliance contact
- Keep recall/traceability contacts real
How Certko + Instacertify help
- Map the product to the right scheme and standard on Products and Certifications.
- Shortlist labs and test scopes via Testing and Find a lab.
- Coordinate documentation, queries and grant follow-up so production is not guessing.
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FAQ — Foreign brands selling into India
1. Can my Amazon seller account be the BIS applicant?
Not as a shortcut. Scheme rules care about manufacturer/registration structures — not seller central alone.
2. Do I need a local office?
Some pathways require India-facing roles; others allow remote manufacturers with proper appointments. Scope by scheme.
3. Who answers BIS queries?
Whoever is structured as the responsible applicant/representative — Certko can operate the workbench for them.
4. Risk of using a ‘rent licence’?
High. Fake or borrowed licences destroy brands when surveillance hits.
Disclaimer: Scheme rules, Quality Control Orders, SABER lists and destination regulations change. Confirm the current notification and lab scope for your exact model before booking irreversible tests.











